Founded in 2004 by the Guillemot brothers, AMA is a sister company to Ubisoft, Gameloft, Guillemot Corporation and Longtail Studios.

AMA (Advanced Mobile Applications) started as an independent developer and publisher of Lifestyle Games & Applications for mobile phones.

The company is based in London and the CEO is Christian Guillemot.

The company has operational offices in Bucharest (Romania) and Charleroi (Belgium) and trade offices in London (U.K.), New York (U.S.), Madrid (Spain) and Vannes (France).

AMA's applications cover a wide range of lifestyle and entertainment genres such as: Love & Relationship, Party & Entertainment, Astrology, Health & Fitness, Fashion, and Brain Training.