LET AMA’S GO GREEN TEACH YOU THE GREENER SIDE OF LIFE

  6^th of June, 2008


AMA announce the launch of AMA Go Green – a mobile eco-friendly companion showing how simple steps and changes to your lifestyle can help the environment and the planet.

This advanced application shows how adapting your way of life and implementing small changes to your daily routines, through tasks such as recycling, helps the planet we live in and our surroundings.

The application is broken down into different interactive elements. Complete the R U Green? quiz to find out just how green you really are! There is a mini-game to test skills and the results of the quiz are displayed in the form of a landscape.

Join the Green Class and each day you’ll receive a Daily Leaf issuing you with a new challenge to make your lifestyle more eco-friendly. Get your friends on board and raise the awareness of helping the planet by sharing with your mates, using the SMS option.

And don’t think that being eco-friendly is stuffy and boring, there’s heaps of cool interactive stuff to do and two exciting mini-games which will keep you entertained for hours!

“We strive to deliver not only unique and interesting content to the user, but also subjects which can have a positive effect on people’s demanding lives. We developed Go Green to raise awareness of important eco issues. We are part of the planet and we should all play a role in being responsible to our surroundings. Small steps can make a big difference, so Go Green and have an eco-friendly companion in your pocket,” says Christian Guillemot, CEO of AMA.

AMA Go Green is available starting this month in the UK, France and Belgium.

GET FIT AND FEEL FABULOUS WITH NELL MCANDREW'S BODY FITNESS

 20^th of May, 2008


AMA announce the launch of Nell McAndrew's Body Fitness - a truly unique mobile lifestyle companion.

This advanced application helps the user detox their lifestyle and encourages them to look at a healthier outlook by guiding them through a simple agenda and fitness plan.

Initially the user is asked to complete The Fitness Plan quiz to determine what type of workout and nutrition choices will work best for them and their lifestyle. It then works with them to devise an effective workout routine from a vast exercise database, containing a wealth of different options including aerobics and cardio as well as vital warming up and cooling down techniques.

The Agenda works alongside the exercises by helping the user plan their meals with handy options such as a one month diet plan and a calendar to chart progress and increase productivity.

Throughout the application the user is offered detox advice and tips from Nell McAndrew.

Nell McAndrew started her career modelling and is a well regarded celebrity health and fitness figure through her string of successful fitness workout releases, high-profile charity associations and modelling.

She famously launched Cancer Research UK Race for Life 2008 flanked by thousands of other women in London's Regent's Park whose training outfits were painted on their bodies.

Nell comments: "Environmental factors and busy hectic lifestyles mean some people haven't the time to assess how they could be leading a healthier life. Your mobile goes with you everywhere - so by using this simple application, you can have me in your pocket or bag, encouraging you to get fit and feel fantastic whilst on the go. There's no excuse now!"

"We strive to deliver not only unique and interesting content to the user, but also subjects which can have a positive effect on people's demanding lives. We developed Nell McAndrew's Body Fitness to be a mobile lifestyle companion, to enhance the user's fitness and to teach them how to lead a more positive and healthier life," says Christian Guillemot, CEO of AMA.

Nell McAndrew's Body Fitness is available in the UK from this month.

MYSTIC MEG GOES MOBILE

AMA announce the launch of Mystic Meg’s Palm Reader – a unique and interactive palm reading mobile gaming application.

The interactive game is split into five sections –

Palm Reader – gives a personal palm reading, based on the analysis of the user’s palm lines, mounts, hand shapes, finger types and thumbs.
Tell a Friend – this feature helps the user practise palm reading and encourages them to share the new knowledge with friends. By analysing each palm reading area, the user will begin to understand the complex and mystical subject.
Coffee Reader – an interactive feature in which fortune telling is done by interpreting the signs and symbols found in the virtual coffee cup.
Bocca della Verita – a daily fortune-telling tool giving the user short predictions about luck, love and money.
Puzzle – the brain busting feature contains four images that the user has to reassemble on three levels of difficulty.

Mystic Meg is a renowned astrologer and one of the most well-known fortune tellers in the UK. Her appearances on BBC Lottery Live Show, best-selling book titles and a regular horoscope column for The Sun and News Of The World ensure she is household name.

Mystic Meg says, “The secrets of your personality, love life and destiny are in the palm of your hand.”

“Our aim is to deliver a unique and interactive experience for the user whilst at the same time introducing a new skill or knowledge. Mystic Meg’s Palm Reader begins to explore the fascinating subject of fortune telling through a variety of different features,” says Christian Guillemot, CEO of AMA.
Mystic Meg’s Palm Reader is available in the UK since March 2008.

Verizon wireless customers can create, customize and share their own comics from their mobile phones with Comic Creator by AMA

10^th of May, 2007


RIDGE, N.J. and LONDON - Verizon Wireless, operator of the nation's most reliable wireless network, announced today the availability of Comic Creator by AMA, a Get It Now^® application that allows customers to create their own personalized comics and send them to other mobile phones and e-mail addresses.  When Verizon Wireless customers want to send more than a TXT Message, they can now create their own comic and send it to friends and family - right from the palms of their hands.

Comic Creator by AMA, developed by Advanced Mobile Applications' partner Longtail Studios, allows Verizon Wireless customers with select Get It Now-enabled phones to write their own story and choose from a variety of backgrounds, settings and characters, each with customizable expressions.  For example, characters include: various human and non-human characters including a robot, a panda, a martian and a monster among others.  The state-of-the-art messaging technology allows for a seamless experience, enabling Verizon Wireless customers to access friends' phone numbers directly from the application.  Plus, Comic Creator by AMA is continuously updated with new backgrounds and characters, providing Verizon Wireless customers with fresh ways to communicate and show off their creative sides.

"Verizon Wireless' Get It Now service provides AMA with the ability to leverage the enormous adoption of consumer generated content, and bring that to mobile phones" said Christian Guillemot, president and chief executive officer of Advanced Mobile Applications.  "Comic Creator by AMA takes mobile communication and personalization to a whole new level with an incredible messaging experience."

David Oberholzer, associate director of messaging content programming for Verizon Wireless, said, "Comic Creator is wild.  It's hysterically funny.  You have to try it to understand it, but this hot new application capitalizes on our customers' desire to extend the communication capabilities of their phones and connect with friends and family in creative, alternate ways."

Verizon Wireless customers can purchase Comic Creator by AMA in the Picture and Video shopping aisle under Get New Pictures in the Get It Now virtual store on select phones.  Comic Creator by AMA is available for $3.99 for monthly access, which allows Verizon Wireless customers to send up to 20 comics to mobile handsets and an unlimited number of comics to e-mail recipients. Comic Creator by AMA is available on many popular Get It Now-capable phones, including Chocolate and The enV by LG, the MOTOKRZR K1m and MOTOSLVR L7c, and the Samsung SCH-a990 and SCH-a930.  Customers can send a comic created with Comic Creator to any handset that has a color screen and text messaging capabilities. 

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications.  Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store. 

For more information Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.